The Battle For Public Opinion

Online landscapes have transformed the way the public sees communication strategies by showing them a platform where they can spread information rapidly and diversely. Social media platforms completely elevated the internet but has also made it a battleground for the public to shape their opinions while also expressing them. Individuals, organizations, and governments are able to communicate freely in a constant confliction to influence writing. The rapid pace at which information online continues to circle the internet allows for reactions by the public to happen in real-time, which also allows them to comment on others posts in real-time. The dynamic of the media has improved the significance of popular and well shared content which often prioritizes peoples emotions over accuracy. Things like viral videos, TikToks, memes, and twitter messages can have a much greater impact on shaping society and the minds of the public than many people realize. 

Posts online that have to do with things like business campaign strategies and controversial opinions have a vast influence over the public opinion. Influential individuals, whether they are political or otherwise can grasp social media platforms to louden their words. "Cancel culture" is a term that has been rising in the past years and has epitomize the strength of opinions online to impact consequences in the real world.